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This is one of the projects I worked on during my second year at Billy Blue. The whole process stretched over two semesters and went right from the research phase, through project planning, developing a delivery timeline, marketing plan, creating a final presentation and resulted in a printed book.
Description: I developed a fictional organisation to address the issues of young people learning not to judge people based upon race, colour or creed. Start Equality’s mission is to create awareness about this issue and then address it in a positive, measurable way.
Materials:
1) Info Book on India
2) Brand Stickers for Viral Campaign
3) Cd Package
4) Brand Bag
5) Website
6) TV/Web Commercial
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